---
title: How to Define Personas in OpenMetadata
slug: /how-to-guides/admin-guide/persona-landing-page-customization/defining-persona
---

# How to Define Personas

## What is a Persona?
In OpenMetadata, a **persona** represents an organization's specific role or function, such as a **data engineer**, **data steward**, or **data scientist**. Personas define how the user interacts with the platform by tailoring the interface and functionality to their role.

**Example**:  
- A **data engineer** might focus on pipelines and data quality.
- A **data steward** is more concerned with governance and glossary management.

## Steps to Define a Persona:

1. As an administrator, navigate to **Settings > Team & User Management > Persona settings** in OpenMetadata.

{% image
src="/images/v1.6/how-to-guides/admin-guide/persona-1.png"
alt="Settings > Team & User Management"
caption="Settings > Team & User Management"
/%}

{% image
src="/images/v1.6/how-to-guides/admin-guide/persona-2.png"
alt="Persona settings"
caption="Persona settings"
/%}

2. **Create a new persona** or modify an existing one.

{% image
src="/images/v1.6/how-to-guides/admin-guide/persona-3.png"
alt="create a new persona*"
caption="create a new persona*"
/%}

3. **Associate users** with the appropriate persona to customize their experience based on their roles.

{% image
src="/images/v1.6/how-to-guides/admin-guide/persona-4.png"
alt="Associate users"
caption="Associate users"
/%}