diff --git a/haystack/pipelines/base.py b/haystack/pipelines/base.py
index e3016da45..dca9a55d5 100644
--- a/haystack/pipelines/base.py
+++ b/haystack/pipelines/base.py
@@ -73,6 +73,7 @@ class Pipeline:
         self.graph = DiGraph()
         self.config_hash = None
         self.last_config_hash = None
+        self.runs = 0
 
     @property
     def root_node(self) -> Optional[str]:
@@ -492,6 +493,8 @@ class Pipeline:
                       about their execution. By default, this information includes the input parameters
                       the Nodes received and the output they generated. You can then find all debug information in the dictionary returned by this method under the key `_debug`.
         """
+        self.runs += 1
+
         send_pipeline_event(
             pipeline=self,
             query=query,
@@ -640,6 +643,8 @@ class Pipeline:
                       about their execution. By default, this information includes the input parameters
                       the Nodes received and the output they generated. You can then find all debug information in the dictionary returned by this method under the key `_debug`.
         """
+        self.runs += 1
+
         send_pipeline_event(
             pipeline=self,
             queries=queries,
diff --git a/haystack/telemetry.py b/haystack/telemetry.py
index e6e24f9e1..db4c0f716 100644
--- a/haystack/telemetry.py
+++ b/haystack/telemetry.py
@@ -14,6 +14,7 @@ HAYSTACK_TELEMETRY_ENABLED = "HAYSTACK_TELEMETRY_ENABLED"
 HAYSTACK_EXECUTION_CONTEXT = "HAYSTACK_EXECUTION_CONTEXT"
 HAYSTACK_DOCKER_CONTAINER = "HAYSTACK_DOCKER_CONTAINER"
 CONFIG_PATH = Path("~/.haystack/config.yaml").expanduser()
+SEND_EVENT_EVERY_N_RUNS = 100
 
 
 logger = logging.getLogger(__name__)
@@ -146,14 +147,18 @@ def send_pipeline_event(  # type: ignore
                 telemetry.send_event(event_name="Public Demo", event_properties=event_properties)
                 return
 
-            # Send this event only if the pipeline config has changed
-            if pipeline.last_config_hash == pipeline.config_hash:
+            # If pipeline config has not changed, send an event every SEND_EVENT_EVERY_N_RUNS runs
+            if pipeline.last_config_hash == pipeline.config_hash and pipeline.runs % SEND_EVENT_EVERY_N_RUNS == 0:
+                event_properties = {"pipeline.config_hash": pipeline.config_hash, "pipeline.runs": pipeline.runs}
+                telemetry.send_event(event_name="Pipeline", event_properties=event_properties)
                 return
             pipeline.last_config_hash = pipeline.config_hash
+            pipeline.runs = 1
 
             event_properties = {
                 "pipeline.classname": pipeline.__class__.__name__,
                 "pipeline.config_hash": pipeline.config_hash,
+                "pipeline.runs": pipeline.runs,
             }
 
             # Add document store