diff --git a/README.md b/README.md
index 135fd365e..0bb1d6164 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,5 @@
 <div align="center">
-  <a href="https://www.deepset.ai/haystack/"><img src="https://github.com/deepset-ai/haystack/blob/main/docs/img/banner_20.png" alt="Haystack"></a>
+  <a href="https://haystack.deepset.ai/"><img src="https://github.com/deepset-ai/haystack/blob/main/docs/img/banner_20.png" alt="Green logo of a stylized white 'H' with the text 'Haystack, by deepset. Haystack 2.0 is live 🎉' Abstract green and yellow diagrams in the background."></a>
 
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