diff --git a/README.rst b/README.rst
index c531cf40e..530bca8ac 100644
--- a/README.rst
+++ b/README.rst
@@ -13,10 +13,10 @@ Swap your models easily from BERT to roBERTa and scale the database from dev (Sq
 
 Core Features
 ==========
-- Powerful models: Utilize all the latest transformer based models (BERT, ALBERT roBERTa ...)
-- Modular: Avoid technical debt. With haystack you can easily switch to newer models once they get published. 
-- Developer friendly: Easy to debug, extend and modify
-- Scalable: Switch from dev to production within minutes.  
+- **Most powerful models**: Utilize all the latest transformer based models (BERT, ALBERT roBERTa ...)
+- **Modular**: Avoid technical debt. With haystack you can easily switch to newer models once they get published. 
+- **Developer friendly**: Easy to debug, extend and modify
+- **Scalable**: Switch from dev to production within minutes.  
 
 Components
 ==========