diff --git a/packages/playwright-core/src/browserServerImpl.ts b/packages/playwright-core/src/browserServerImpl.ts
index c594feb35e..4e0af7b209 100644
--- a/packages/playwright-core/src/browserServerImpl.ts
+++ b/packages/playwright-core/src/browserServerImpl.ts
@@ -34,6 +34,8 @@ import { BrowserContext } from './server/browserContext';
 import { CRBrowser } from './server/chromium/crBrowser';
 import { CDPSessionDispatcher } from './dispatchers/cdpSessionDispatcher';
 import { PageDispatcher } from './dispatchers/pageDispatcher';
+import { helper } from './server/helper';
+import { rewriteErrorMessage } from './utils/stackTrace';
 
 export class BrowserServerLauncherImpl implements BrowserServerLauncher {
   private _browserName: 'chromium' | 'firefox' | 'webkit';
@@ -45,12 +47,17 @@ export class BrowserServerLauncherImpl implements BrowserServerLauncher {
   async launchServer(options: LaunchServerOptions = {}): Promise<BrowserServer> {
     const playwright = createPlaywright('javascript');
     // 1. Pre-launch the browser
-    const browser = await playwright[this._browserName].launch(internalCallMetadata(), {
+    const metadata = internalCallMetadata();
+    const browser = await playwright[this._browserName].launch(metadata, {
       ...options,
       ignoreDefaultArgs: Array.isArray(options.ignoreDefaultArgs) ? options.ignoreDefaultArgs : undefined,
       ignoreAllDefaultArgs: !!options.ignoreDefaultArgs && !Array.isArray(options.ignoreDefaultArgs),
       env: options.env ? envObjectToArray(options.env) : undefined,
-    }, toProtocolLogger(options.logger));
+    }, toProtocolLogger(options.logger)).catch(e => {
+      const log = helper.formatBrowserLogs(metadata.log);
+      rewriteErrorMessage(e, `${e.message} Failed to launch browser.${log}`);
+      throw e;
+    });
 
     let path = `/${createGuid()}`;
     if (options.wsPath)