diff --git a/packages/cli/create-strapi-app/src/create-strapi.ts b/packages/cli/create-strapi-app/src/create-strapi.ts
index 9205ab28e2..b0762fa2b1 100644
--- a/packages/cli/create-strapi-app/src/create-strapi.ts
+++ b/packages/cli/create-strapi-app/src/create-strapi.ts
@@ -41,6 +41,7 @@ async function createApp(scope: Scope) {
     packageManager,
     gitInit,
     runApp,
+    isABTestEnabled,
   } = scope;
 
   const shouldRunSeed = useExample && installDependencies;
@@ -254,6 +255,10 @@ async function createApp(scope: Scope) {
       logger.fatal('Failed to start your Strapi application');
     }
   }
+
+  if (isABTestEnabled) {
+    await trackUsage({ event: 'didEnableABTest', scope });
+  }
 }
 
 async function runInstall({ rootPath, packageManager }: Scope) {
diff --git a/packages/cli/create-strapi-app/src/index.ts b/packages/cli/create-strapi-app/src/index.ts
index 13b32644ae..5e327d3dbb 100644
--- a/packages/cli/create-strapi-app/src/index.ts
+++ b/packages/cli/create-strapi-app/src/index.ts
@@ -161,6 +161,7 @@ async function run(args: string[]): Promise<void> {
       'styled-components': '^6.0.0',
     },
     shouldCreateGrowthSsoTrial,
+    isABTestEnabled: false,
   };
 
   if (options.template !== undefined) {
@@ -207,6 +208,8 @@ async function run(args: string[]): Promise<void> {
     scope.gitInit = await prompts.gitInit();
   }
 
+  scope.isABTestEnabled = await prompts.enableABTests();
+
   addDatabaseDependencies(scope);
 
   try {
diff --git a/packages/cli/create-strapi-app/src/prompts.ts b/packages/cli/create-strapi-app/src/prompts.ts
index 8e018bfb34..798f394210 100644
--- a/packages/cli/create-strapi-app/src/prompts.ts
+++ b/packages/cli/create-strapi-app/src/prompts.ts
@@ -75,4 +75,19 @@ async function installDependencies(packageManager: string) {
   return installDependencies;
 }
 
-export { directory, typescript, example, gitInit, installDependencies };
+async function enableABTests() {
+  const { enableABTests } = await inquirer.prompt<{
+    enableABTests: boolean;
+  }>([
+    {
+      type: 'confirm',
+      name: 'enableABTests',
+      message: `Participate in anonymous A/B testing (to improve Strapi)?`,
+      default: false,
+    },
+  ]);
+
+  return enableABTests;
+}
+
+export { directory, typescript, example, gitInit, installDependencies, enableABTests };
diff --git a/packages/cli/create-strapi-app/src/types.ts b/packages/cli/create-strapi-app/src/types.ts
index e6b3e31edd..ae97b51f54 100644
--- a/packages/cli/create-strapi-app/src/types.ts
+++ b/packages/cli/create-strapi-app/src/types.ts
@@ -64,6 +64,7 @@ export interface Scope {
   useExample?: boolean;
   gitInit?: boolean;
   shouldCreateGrowthSsoTrial: boolean;
+  isABTestEnabled: boolean;
 }
 
 export type ClientName = 'mysql' | 'postgres' | 'sqlite';