diff --git a/packages/strapi-generate-api/lib/before.js b/packages/strapi-generate-api/lib/before.js
index 921a988803..28191502e0 100644
--- a/packages/strapi-generate-api/lib/before.js
+++ b/packages/strapi-generate-api/lib/before.js
@@ -11,6 +11,7 @@ const path = require('path');
 // Public node modules.
 const _ = require('lodash');
 const pluralize = require('pluralize');
+const { nameToSlug } = require('strapi-utils');
 
 /**
  * This `before` function is run before generating targets.
@@ -26,7 +27,7 @@ module.exports = (scope, cb) => {
   }
 
   // Format `id`.
-  const name = scope.name || _.trim(_.camelCase(scope.id));
+  const name = scope.name || nameToSlug(scope.id);
   const environment = process.env.NODE_ENV || 'development';
 
   scope.contentTypeKind = scope.args.kind || 'collectionType';
@@ -58,12 +59,6 @@ module.exports = (scope, cb) => {
     filePath,
   });
 
-  // Humanize output.
-  _.defaults(scope, {
-    humanizeId: name,
-    humanizedPath: filePath,
-  });
-
   // Validate optional attribute arguments.
   const invalidAttributes = [];
 
@@ -79,9 +74,7 @@ module.exports = (scope, cb) => {
 
         // Handle invalid attributes.
         if (!parts[1] || !parts[0]) {
-          invalidAttributes.push(
-            'Error: Invalid attribute notation `' + attribute + '`.'
-          );
+          invalidAttributes.push('Error: Invalid attribute notation `' + attribute + '`.');
           return;
         }
 
@@ -126,9 +119,7 @@ module.exports = (scope, cb) => {
     : _.snakeCase(pluralize(name));
 
   // Set description
-  scope.description = _.has(scope.args, 'description')
-    ? scope.args.description
-    : '';
+  scope.description = _.has(scope.args, 'description') ? scope.args.description : '';
 
   // Get default connection
   try {
@@ -137,13 +128,7 @@ module.exports = (scope, cb) => {
       try {
         scope.connection = JSON.parse(
           fs.readFileSync(
-            path.resolve(
-              scope.rootPath,
-              'config',
-              'environments',
-              environment,
-              'database.json'
-            )
+            path.resolve(scope.rootPath, 'config', 'environments', environment, 'database.json')
           )
         ).defaultConnection;
       } catch (err) {
diff --git a/packages/strapi-generate-api/package.json b/packages/strapi-generate-api/package.json
index 10a82fe28d..9b54ce1197 100644
--- a/packages/strapi-generate-api/package.json
+++ b/packages/strapi-generate-api/package.json
@@ -14,7 +14,8 @@
   },
   "dependencies": {
     "lodash": "^4.17.11",
-    "pluralize": "^7.0.0"
+    "pluralize": "^7.0.0",
+    "strapi-utils": "^3.0.0-beta.19.3"
   },
   "scripts": {
     "test": "echo \"no tests yet\""
diff --git a/packages/strapi-generate-controller/lib/before.js b/packages/strapi-generate-controller/lib/before.js
index 8067b0b2cf..c206d390c1 100644
--- a/packages/strapi-generate-controller/lib/before.js
+++ b/packages/strapi-generate-controller/lib/before.js
@@ -6,6 +6,7 @@
 
 // Public node modules.
 const _ = require('lodash');
+const { nameToSlug } = require('strapi-utils');
 /* eslint-disable prefer-template */
 /**
  * This `before` function is run before generating targets.
@@ -22,18 +23,15 @@ module.exports = (scope, cb) => {
     );
   }
 
+  // Format `id`.
+  const name = scope.name || nameToSlug(scope.id);
+
   // `scope.args` are the raw command line arguments.
   _.defaults(scope, {
-    id: _.trim(_.deburr(scope.id)),
+    name,
     api: scope.id,
   });
 
-  // Determine default values based on the available scope.
-  _.defaults(scope, {
-    globalID: _.upperFirst(_.camelCase(scope.id)),
-    ext: '.js',
-  });
-
   // Determine the destination path.
   let filePath;
   if (scope.args.api) {
@@ -43,20 +41,14 @@ module.exports = (scope, cb) => {
   } else if (scope.args.extend) {
     filePath = `./extensions/${scope.args.extend}/controllers`;
   } else {
-    filePath = `./api/${scope.id}/controllers`;
+    filePath = `./api/${name}/controllers`;
   }
 
   // Take another pass to take advantage of the defaults absorbed in previous passes.
   _.defaults(scope, {
     rootPath: scope.rootPath,
     filePath,
-    filename: scope.globalID + scope.ext,
-  });
-
-  // Humanize output.
-  _.defaults(scope, {
-    humanizeId: _.camelCase(scope.id).toLowerCase(),
-    humanizedPath: '`' + scope.filePath + '`',
+    filename: `${name}.js`,
   });
 
   // Trigger callback with no error to proceed.
diff --git a/packages/strapi-generate-controller/package.json b/packages/strapi-generate-controller/package.json
index 41ac9fdc62..253093716d 100644
--- a/packages/strapi-generate-controller/package.json
+++ b/packages/strapi-generate-controller/package.json
@@ -14,7 +14,8 @@
     "lib": "./lib"
   },
   "dependencies": {
-    "lodash": "^4.17.11"
+    "lodash": "^4.17.11",
+    "strapi-utils": "^3.0.0-beta.19.3"
   },
   "scripts": {
     "test": "echo \"no tests yet\""
diff --git a/packages/strapi-generate-controller/templates/controller.template b/packages/strapi-generate-controller/templates/controller.template
index 12a7559680..929ca9ff11 100644
--- a/packages/strapi-generate-controller/templates/controller.template
+++ b/packages/strapi-generate-controller/templates/controller.template
@@ -1,7 +1,7 @@
 'use strict';
 
 /**
- * A set of functions called "actions" for `<%= globalID %>`
+ * A set of functions called "actions" for `<%= name %>`
  */
 
 module.exports = {
diff --git a/packages/strapi-generate-model/lib/before.js b/packages/strapi-generate-model/lib/before.js
index e24d0c1c5c..d27a9cbe92 100644
--- a/packages/strapi-generate-model/lib/before.js
+++ b/packages/strapi-generate-model/lib/before.js
@@ -11,6 +11,7 @@ const path = require('path');
 // Public node modules.
 const _ = require('lodash');
 const pluralize = require('pluralize');
+const { nameToSlug, nameToCollectionName } = require('strapi-utils');
 
 // Fetch stub attribute template on initial load.
 const attributeTemplate = fs.readFileSync(
@@ -34,41 +35,31 @@ module.exports = (scope, cb) => {
     );
   }
 
+  // Format `id`.
+  const name = scope.name || nameToSlug(scope.id);
+
   // `scope.args` are the raw command line arguments.
   _.defaults(scope, {
-    id: _.trim(_.deburr(scope.id)),
-    idPluralized: pluralize.plural(_.trim(_.deburr(scope.id))),
+    name,
     environment: process.env.NODE_ENV || 'development',
   });
 
-  // Determine default values based on the available scope.
-  _.defaults(scope, {
-    globalID: _.upperFirst(_.camelCase(scope.id)),
-    ext: '.js',
-  });
-
   // Determine the destination path.
   let filePath;
   if (scope.args.api) {
-    filePath = `./api/${scope.args.api}`;
+    filePath = `./api/${scope.args.api}/models`;
   } else if (scope.args.plugin) {
     filePath = `./plugins/${scope.args.plugin}/models`;
   } else {
-    filePath = `./api/${scope.id}`;
+    filePath = `./api/${name}/models`;
   }
 
   // Take another pass to take advantage of the defaults absorbed in previous passes.
   _.defaults(scope, {
     rootPath: scope.rootPath,
     filePath,
-    filename: scope.globalID + scope.ext,
-    filenameSettings: scope.globalID + '.settings.json',
-  });
-
-  // Humanize output.
-  _.defaults(scope, {
-    humanizeId: _.camelCase(scope.id).toLowerCase(),
-    humanizedPath: '`' + scope.filePath + '`',
+    filename: `${name}.js`,
+    filenameSettings: `${name}.settings.json`,
   });
 
   // Validate optional attribute arguments.
@@ -82,9 +73,7 @@ module.exports = (scope, cb) => {
 
     // Handle invalid attributes.
     if (!parts[1] || !parts[0]) {
-      invalidAttributes.push(
-        'Error: Invalid attribute notation `' + attribute + '`.'
-      );
+      invalidAttributes.push('Error: Invalid attribute notation `' + attribute + '`.');
       return;
     }
 
@@ -97,12 +86,10 @@ module.exports = (scope, cb) => {
   // Set collectionName
   scope.collectionName = _.has(scope.args, 'collectionName')
     ? scope.args.collectionName
-    : undefined;
+    : nameToCollectionName(pluralize(scope.id));
 
   // Set description
-  scope.description = _.has(scope.args, 'description')
-    ? scope.args.description
-    : undefined;
+  scope.description = _.has(scope.args, 'description') ? scope.args.description : undefined;
 
   // Handle invalid action arguments.
   // Send back invalidActions.
@@ -141,13 +128,7 @@ module.exports = (scope, cb) => {
       scope.args.connection ||
       JSON.parse(
         fs.readFileSync(
-          path.resolve(
-            scope.rootPath,
-            'config',
-            'environments',
-            scope.environment,
-            'database.json'
-          )
+          path.resolve(scope.rootPath, 'config', 'environments', scope.environment, 'database.json')
         )
       ).defaultConnection ||
       '';
diff --git a/packages/strapi-generate-model/lib/index.js b/packages/strapi-generate-model/lib/index.js
index 3266bf096c..564116ea33 100644
--- a/packages/strapi-generate-model/lib/index.js
+++ b/packages/strapi-generate-model/lib/index.js
@@ -16,7 +16,10 @@ module.exports = {
   templatesDirectory: scope => {
     try {
       // Try to reach the path. If it fail, throw an error.
-      fs.accessSync(path.resolve(__dirname, '..', 'templates', scope.args.tpl), fs.constants.R_OK | fs.constants.W_OK);
+      fs.accessSync(
+        path.resolve(__dirname, '..', 'templates', scope.args.tpl),
+        fs.constants.R_OK | fs.constants.W_OK
+      );
 
       return path.resolve(__dirname, '..', 'templates', scope.args.tpl);
     } catch (e) {
@@ -26,11 +29,11 @@ module.exports = {
   },
   before: require('./before'),
   targets: {
-    ':filePath/models/:filename': {
-      template: 'model.template'
+    ':filePath/:filename': {
+      template: 'model.template',
     },
-    ':filePath/models/:filenameSettings': {
-      template: 'model.settings.template'
-    }
-  }
+    ':filePath/:filenameSettings': {
+      template: 'model.settings.template',
+    },
+  },
 };
diff --git a/packages/strapi-generate-model/package.json b/packages/strapi-generate-model/package.json
index 0d455036c6..5d110e15f6 100644
--- a/packages/strapi-generate-model/package.json
+++ b/packages/strapi-generate-model/package.json
@@ -15,7 +15,8 @@
   },
   "dependencies": {
     "lodash": "^4.17.11",
-    "pluralize": "^7.0.0"
+    "pluralize": "^7.0.0",
+    "strapi-utils": "^3.0.0-beta.19.3"
   },
   "scripts": {
     "test": "echo \"no tests yet\""
diff --git a/packages/strapi-generate-model/templates/bookshelf/model.settings.template b/packages/strapi-generate-model/templates/bookshelf/model.settings.template
index 8afd29e826..41ce2be590 100644
--- a/packages/strapi-generate-model/templates/bookshelf/model.settings.template
+++ b/packages/strapi-generate-model/templates/bookshelf/model.settings.template
@@ -1,6 +1,7 @@
 {
+  "kind": "collectionType",
   "connection": "<%= connection %>",
-  "collectionName": "<%= collectionName || idPluralized %>",
+  "collectionName": "<%= collectionName %>",
   "info": {
     "name": "<%= id %>",
     "description": "<%= description %>"
diff --git a/packages/strapi-generate-model/templates/bookshelf/model.template b/packages/strapi-generate-model/templates/bookshelf/model.template
index f392b92f14..efcdb9e76a 100644
--- a/packages/strapi-generate-model/templates/bookshelf/model.template
+++ b/packages/strapi-generate-model/templates/bookshelf/model.template
@@ -1,7 +1,7 @@
 'use strict';
 
 /**
- * Lifecycle callbacks for the `<%= globalID %>` model.
+ * Lifecycle callbacks for the `<%= name %>` model.
  */
 
 module.exports = {
diff --git a/packages/strapi-generate-model/templates/mongoose/model.settings.template b/packages/strapi-generate-model/templates/mongoose/model.settings.template
index 99bfc2e48a..87e65530f0 100644
--- a/packages/strapi-generate-model/templates/mongoose/model.settings.template
+++ b/packages/strapi-generate-model/templates/mongoose/model.settings.template
@@ -1,6 +1,7 @@
 {
+  "kind": "collectionType",
   "connection": "<%= connection %>",
-  "collectionName": "<%= collectionName || '' %>",
+  "collectionName": "<%= collectionName %>",
   "info": {
     "name": "<%= id %>",
     "description": "<%= description %>"
diff --git a/packages/strapi-generate-model/templates/mongoose/model.template b/packages/strapi-generate-model/templates/mongoose/model.template
index 30172b433f..4416021b74 100644
--- a/packages/strapi-generate-model/templates/mongoose/model.template
+++ b/packages/strapi-generate-model/templates/mongoose/model.template
@@ -1,7 +1,7 @@
 'use strict';
 
 /**
- * Lifecycle callbacks for the `<%= globalID %>` model.
+ * Lifecycle callbacks for the `<%= name %>` model.
  */
 
 module.exports = {
diff --git a/packages/strapi-generate-plugin/json/routes.json.js b/packages/strapi-generate-plugin/json/routes.json.js
index fda8c8c691..5456426c81 100644
--- a/packages/strapi-generate-plugin/json/routes.json.js
+++ b/packages/strapi-generate-plugin/json/routes.json.js
@@ -7,14 +7,16 @@
 module.exports = scope => {
   function generateRoutes() {
     return {
-      routes: [{
-        method: 'GET',
-        path: '/',
-        handler: scope.globalID + '.index',
-        config: {
-          policies: []
-        }
-      }]
+      routes: [
+        {
+          method: 'GET',
+          path: '/',
+          handler: scope.name + '.index',
+          config: {
+            policies: [],
+          },
+        },
+      ],
     };
   }
 
diff --git a/packages/strapi-generate-plugin/lib/before.js b/packages/strapi-generate-plugin/lib/before.js
index 67a50d3630..2239255a2f 100644
--- a/packages/strapi-generate-plugin/lib/before.js
+++ b/packages/strapi-generate-plugin/lib/before.js
@@ -8,6 +8,7 @@
 const path = require('path');
 const fs = require('fs-extra');
 const _ = require('lodash');
+const { nameToSlug } = require('strapi-utils');
 
 /**
  * This `before` function is run before generating targets.
@@ -22,20 +23,12 @@ module.exports = (scope, cb) => {
     return cb.invalid('Usage: `$ strapi generate:plugin pluginName`');
   }
 
-  // `scope.args` are the raw command line arguments.
-  _.defaults(scope, {
-    id: _.trim(_.deburr(scope.id)),
-  });
-
-  // Determine default values based on the available scope.
-  _.defaults(scope, {
-    globalID: _.upperFirst(_.camelCase(scope.id)),
-    ext: '.js',
-  });
+  // Format `id`.
+  const name = scope.name || nameToSlug(scope.id);
 
   // Plugin info.
   _.defaults(scope, {
-    name: scope.args.name || scope.id,
+    name,
     author: scope.author || 'A Strapi developer',
     email: scope.email || '',
     year: new Date().getFullYear(),
@@ -44,23 +37,15 @@ module.exports = (scope, cb) => {
 
   // Take another pass to take advantage of the defaults absorbed in previous passes.
   _.defaults(scope, {
-    filename: `${scope.globalID}${scope.ext}`,
-  });
-
-  // Humanize output.
-  _.defaults(scope, {
-    humanizeId: scope.id.toLowerCase(),
-    humanizedPath: '`./plugins`',
+    filename: `${name}.js`,
+    filePath: './plugins',
   });
 
   const pluginDir = path.resolve(scope.rootPath, 'plugins');
   fs.ensureDirSync(pluginDir);
 
   // Copy the admin files.
-  fs.copySync(
-    path.resolve(__dirname, '..', 'files'),
-    path.resolve(pluginDir, scope.humanizeId)
-  );
+  fs.copySync(path.resolve(__dirname, '..', 'files'), path.resolve(pluginDir, name));
 
   // Trigger callback with no error to proceed.
   return cb.success();
diff --git a/packages/strapi-generate-plugin/lib/index.js b/packages/strapi-generate-plugin/lib/index.js
index 9404c2cdf6..e2c0e692f0 100644
--- a/packages/strapi-generate-plugin/lib/index.js
+++ b/packages/strapi-generate-plugin/lib/index.js
@@ -19,42 +19,42 @@ module.exports = {
   templatesDirectory: path.resolve(__dirname, '..', 'templates'),
   before: require('./before'),
   targets: {
-    'plugins/:humanizeId/.gitignore': {
+    'plugins/:name/.gitignore': {
       copy: 'gitignore',
     },
 
     // Use the default `controller` file as a template for
     // every generated controller.
-    'plugins/:humanizeId/controllers/:filename': {
+    'plugins/:name/controllers/:filename': {
       template: 'controller.template',
     },
 
     // every generated controller.
-    'plugins/:humanizeId/services/:filename': {
+    'plugins/:name/services/:filename': {
       template: 'service.template',
     },
 
     // Generate routes.
-    'plugins/:humanizeId/config/routes.json': {
+    'plugins/:name/config/routes.json': {
       jsonfile: routesJSON,
     },
 
     // Main package.
-    'plugins/:humanizeId/package.json': {
+    'plugins/:name/package.json': {
       jsonfile: packageJSON,
     },
 
     // Copy dot files.
-    'plugins/:humanizeId/.editorconfig': {
+    'plugins/:name/.editorconfig': {
       copy: 'editorconfig',
     },
 
-    'plugins/:humanizeId/.gitattributes': {
+    'plugins/:name/.gitattributes': {
       copy: 'gitattributes',
     },
 
     // Copy Markdown files with some information.
-    'plugins/:humanizeId/README.md': {
+    'plugins/:name/README.md': {
       template: 'README.md',
     },
   },
diff --git a/packages/strapi-generate-plugin/package.json b/packages/strapi-generate-plugin/package.json
index f0daa13a0a..046270ebdd 100644
--- a/packages/strapi-generate-plugin/package.json
+++ b/packages/strapi-generate-plugin/package.json
@@ -14,7 +14,8 @@
   },
   "dependencies": {
     "fs-extra": "^8.0.1",
-    "lodash": "^4.17.11"
+    "lodash": "^4.17.11",
+    "strapi-utils": "^3.0.0-beta.19.3"
   },
   "scripts": {
     "test": "echo \"no tests yet\""
diff --git a/packages/strapi-generate-plugin/templates/controller.template b/packages/strapi-generate-plugin/templates/controller.template
index 5db3e2d6e8..6d32cf8c7f 100644
--- a/packages/strapi-generate-plugin/templates/controller.template
+++ b/packages/strapi-generate-plugin/templates/controller.template
@@ -3,7 +3,7 @@
 /**
  * <%= filename %> controller
  *
- * @description: A set of functions called "actions" of the `<%= humanizeId %>` plugin.
+ * @description: A set of functions called "actions" of the `<%= name %>` plugin.
  */
 
 module.exports = {
diff --git a/packages/strapi-generate-policy/lib/before.js b/packages/strapi-generate-policy/lib/before.js
index a8649dc36b..03e576a1d7 100644
--- a/packages/strapi-generate-policy/lib/before.js
+++ b/packages/strapi-generate-policy/lib/before.js
@@ -6,6 +6,7 @@
 
 // Public node modules.
 const _ = require('lodash');
+const { nameToSlug } = require('strapi-utils');
 
 /**
  * This `before` function is run before generating targets.
@@ -18,9 +19,14 @@ const _ = require('lodash');
 /* eslint-disable prefer-template */
 module.exports = (scope, cb) => {
   if (!scope.rootPath || !scope.id) {
-    return cb.invalid('Usage: `$ strapi generate:policy policyName --api apiName --plugin pluginName`');
+    return cb.invalid(
+      'Usage: `$ strapi generate:policy policyName --api apiName --plugin pluginName`'
+    );
   }
 
+  // Format `id`.
+  const name = scope.name || nameToSlug(scope.id);
+
   let filePath;
   if (scope.args.api) {
     filePath = `./api/${scope.args.api}/config/policies`;
@@ -30,21 +36,11 @@ module.exports = (scope, cb) => {
     filePath = './config/policies';
   }
 
-  // Determine default values based on the available scope.
-  _.defaults(scope, {
-    ext: '.js'
-  });
-
   // Take another pass to take advantage of the defaults absorbed in previous passes.
   _.defaults(scope, {
+    name,
     filePath,
-    filename: scope.id + scope.ext
-  });
-
-  // Humanize output.
-  _.defaults(scope, {
-    humanizeId: scope.id,
-    humanizedPath: '`' + scope.filePath + '`'
+    filename: `${name}.js`,
   });
 
   // Trigger callback with no error to proceed.
diff --git a/packages/strapi-generate-policy/package.json b/packages/strapi-generate-policy/package.json
index 1b0d408541..b545a4099c 100644
--- a/packages/strapi-generate-policy/package.json
+++ b/packages/strapi-generate-policy/package.json
@@ -14,7 +14,8 @@
     "lib": "./lib"
   },
   "dependencies": {
-    "lodash": "^4.17.11"
+    "lodash": "^4.17.11",
+    "strapi-utils": "^3.0.0-beta.19.3"
   },
   "scripts": {
     "test": "echo \"no tests yet\""
diff --git a/packages/strapi-generate-service/lib/before.js b/packages/strapi-generate-service/lib/before.js
index 10e1008cfa..2919c6a633 100644
--- a/packages/strapi-generate-service/lib/before.js
+++ b/packages/strapi-generate-service/lib/before.js
@@ -6,6 +6,7 @@
 
 // Public node modules.
 const _ = require('lodash');
+const { nameToSlug } = require('strapi-utils');
 
 /**
  * This `before` function is run before generating targets.
@@ -18,19 +19,18 @@ const _ = require('lodash');
 /* eslint-disable prefer-template */
 module.exports = (scope, cb) => {
   if (!scope.rootPath || !scope.id) {
-    return cb.invalid('Usage: `$ strapi generate:service serviceName --api apiName --plugin pluginName`');
+    return cb.invalid(
+      'Usage: `$ strapi generate:service serviceName --api apiName --plugin pluginName`'
+    );
   }
 
+  // Format `id`.
+  const name = scope.name || nameToSlug(scope.id);
+
   // `scope.args` are the raw command line arguments.
   _.defaults(scope, {
-    id: _.trim(_.deburr(scope.id)),
-    api: scope.args.api || scope.id
-  });
-
-  // Determine default values based on the available scope.
-  _.defaults(scope, {
-    globalID: _.upperFirst(_.camelCase(scope.id)),
-    ext: '.js'
+    name,
+    api: scope.args.api || scope.id,
   });
 
   // Determine the destination path.
@@ -40,20 +40,14 @@ module.exports = (scope, cb) => {
   } else if (scope.args.plugin) {
     filePath = `./plugins/${scope.args.plugin}/services`;
   } else {
-    filePath = `./api/${scope.id}/services`;
+    filePath = `./api/${name}/services`;
   }
 
   // Take another pass to take advantage of the defaults absorbed in previous passes.
   _.defaults(scope, {
     rootPath: scope.rootPath,
     filePath,
-    filename: scope.globalID + scope.ext
-  });
-
-  // Humanize output.
-  _.defaults(scope, {
-    humanizeId: _.camelCase(scope.id).toLowerCase(),
-    humanizedPath: '`' + scope.filePath + '`'
+    filename: `${name}.js`,
   });
 
   // Trigger callback with no error to proceed.
diff --git a/packages/strapi-generate-service/lib/index.js b/packages/strapi-generate-service/lib/index.js
index d1b73b5982..87452b5f03 100644
--- a/packages/strapi-generate-service/lib/index.js
+++ b/packages/strapi-generate-service/lib/index.js
@@ -16,7 +16,10 @@ module.exports = {
   templatesDirectory: scope => {
     try {
       // Try to reach the path. If it fail, throw an error.
-      fs.accessSync(path.resolve(__dirname, '..', 'templates', scope.args.tpl), fs.constants.R_OK | fs.constants.W_OK);
+      fs.accessSync(
+        path.resolve(__dirname, '..', 'templates', scope.args.tpl),
+        fs.constants.R_OK | fs.constants.W_OK
+      );
 
       return path.resolve(__dirname, '..', 'templates', scope.args.tpl);
     } catch (e) {
@@ -26,8 +29,8 @@ module.exports = {
   },
   before: require('./before'),
   targets: {
-    'api/:api/services/:filename': {
-      template: 'service.template'
-    }
-  }
+    ':filePath/:filename': {
+      template: 'service.template',
+    },
+  },
 };
diff --git a/packages/strapi-generate-service/package.json b/packages/strapi-generate-service/package.json
index 6dd5a14959..ea9c30fb65 100644
--- a/packages/strapi-generate-service/package.json
+++ b/packages/strapi-generate-service/package.json
@@ -14,7 +14,8 @@
     "lib": "./lib"
   },
   "dependencies": {
-    "lodash": "^4.17.11"
+    "lodash": "^4.17.11",
+    "strapi-utils": "^3.0.0-beta.19.3"
   },
   "scripts": {
     "test": "echo \"no tests yet\""
diff --git a/packages/strapi-generate-service/templates/bookshelf/service.template b/packages/strapi-generate-service/templates/bookshelf/service.template
index 511a0c9ac7..2b4df98b29 100644
--- a/packages/strapi-generate-service/templates/bookshelf/service.template
+++ b/packages/strapi-generate-service/templates/bookshelf/service.template
@@ -1,7 +1,7 @@
 'use strict';
 
 /**
- * `<%= globalID %>` service.
+ * `<%= name %>` service.
  */
 
 module.exports = {
diff --git a/packages/strapi-generate-service/templates/mongoose/service.template b/packages/strapi-generate-service/templates/mongoose/service.template
index 511a0c9ac7..2b4df98b29 100644
--- a/packages/strapi-generate-service/templates/mongoose/service.template
+++ b/packages/strapi-generate-service/templates/mongoose/service.template
@@ -1,7 +1,7 @@
 'use strict';
 
 /**
- * `<%= globalID %>` service.
+ * `<%= name %>` service.
  */
 
 module.exports = {
diff --git a/packages/strapi-generate/lib/generate.js b/packages/strapi-generate/lib/generate.js
index 80916c7416..d47ed93544 100644
--- a/packages/strapi-generate/lib/generate.js
+++ b/packages/strapi-generate/lib/generate.js
@@ -30,7 +30,7 @@ function generate(generator, scope, cb) {
   const sb = reportback.extend(cb, {
     error: cb.error,
     invalid: cb.invalid,
-    alreadyExists: 'error'
+    alreadyExists: 'error',
   });
 
   // Resolve string shorthand for generator defs
@@ -38,119 +38,151 @@ function generate(generator, scope, cb) {
   if (typeof generator === 'string') {
     const generatorName = generator;
     generator = {
-      generator: generatorName
+      generator: generatorName,
     };
   }
 
   // Run the generator's `before()` method proceeding.
-  generator.before(scope, reportback.extend({
-    error: sb.error,
-    invalid: sb.invalid,
-    success: () => {
+  generator.before(
+    scope,
+    reportback.extend({
+      error: sb.error,
+      invalid: sb.invalid,
+      success: () => {
+        // Process all of the generator's targets concurrently.
+        async.each(
+          Object.keys(generator.targets),
+          (keyPath, asyncEachCb) => {
+            const asyncEachSb = reportback.extend(asyncEachCb);
 
-      // Process all of the generator's targets concurrently.
-      async.each(Object.keys(generator.targets), (keyPath, asyncEachCb) => {
-        const asyncEachSb = reportback.extend(asyncEachCb);
-
-        // Create a new scope object for this target,
-        // with references to the important bits of the original
-        // (depth will be passed-by-value, but that's what we want).
-        // Then generate the target, passing along a reference to
-        // the base `generate` method to allow for recursive generators.
-        const target = generator.targets[keyPath];
-        if (!target) {
-          return asyncEachSb(new Error('Error: Invalid target: {"' + keyPath + '": ' + util.inspect(target) + '}'));
-        }
-
-        // Input tolerance.
-        if (keyPath === '') {
-          keyPath = '.';
-        }
-
-        // Interpret `keyPath` using Express's parameterized route conventions,
-        // first parsing params, then replacing them with their proper values from scope.
-        const params = [];
-        pathRegexp(keyPath, params);
-        let err;
-        const parsedKeyPath = _.reduce(params, (memoKeyPath, param) => {
-          if (err) {
-            return false;
-          }
-
-          try {
-            const paramMatchExpr = ':' + param.name;
-            let actualParamValue = scope[param.name];
-            if (!actualParamValue) {
-              err = new Error(
-                'generator error:\n' +
-                'A scope variable (`' + param.name + '`) was referenced in target: `' + memoKeyPath + '`,\n' +
-                'but `' + param.name + '` does not exist in the generator\'s scope.'
+            // Create a new scope object for this target,
+            // with references to the important bits of the original
+            // (depth will be passed-by-value, but that's what we want).
+            // Then generate the target, passing along a reference to
+            // the base `generate` method to allow for recursive generators.
+            const target = generator.targets[keyPath];
+            if (!target) {
+              return asyncEachSb(
+                new Error(
+                  'Error: Invalid target: {"' + keyPath + '": ' + util.inspect(target) + '}'
+                )
               );
-              return false;
             }
-            actualParamValue = String(actualParamValue);
 
-            return memoKeyPath.replace(paramMatchExpr, actualParamValue);
-          } catch (e) {
-            err = new Error('Error: Could not parse target key ' + memoKeyPath);
-            err.message = e;
-            return false;
+            // Input tolerance.
+            if (keyPath === '') {
+              keyPath = '.';
+            }
+
+            // Interpret `keyPath` using Express's parameterized route conventions,
+            // first parsing params, then replacing them with their proper values from scope.
+            const params = [];
+            pathRegexp(keyPath, params);
+            let err;
+            const parsedKeyPath = _.reduce(
+              params,
+              (memoKeyPath, param) => {
+                if (err) {
+                  return false;
+                }
+
+                try {
+                  const paramMatchExpr = ':' + param.name;
+                  let actualParamValue = scope[param.name];
+                  if (!actualParamValue) {
+                    err = new Error(
+                      'generator error:\n' +
+                        'A scope variable (`' +
+                        param.name +
+                        '`) was referenced in target: `' +
+                        memoKeyPath +
+                        '`,\n' +
+                        'but `' +
+                        param.name +
+                        "` does not exist in the generator's scope."
+                    );
+                    return false;
+                  }
+                  actualParamValue = String(actualParamValue);
+
+                  return memoKeyPath.replace(paramMatchExpr, actualParamValue);
+                } catch (e) {
+                  err = new Error('Error: Could not parse target key ' + memoKeyPath);
+                  err.message = e;
+                  return false;
+                }
+              },
+              keyPath
+            );
+            if (!parsedKeyPath) {
+              return asyncEachSb(err);
+            }
+
+            // Create path from `rootPath` to `keyPath` to use as the `rootPath`
+            // for any generators or helpers in this target
+            // (use a copy so that child generators don't mutate the scope).
+            const targetScope = _.merge({}, scope, {
+              rootPath: path.resolve(scope.rootPath, parsedKeyPath),
+
+              // Include reference to original keypath for error reporting.
+              keyPath,
+            });
+
+            // If `target` is an array, run each item.
+            if (_.isArray(target)) {
+              async.eachSeries(
+                target,
+                (targetItem, asyncEachSeriesCb) => {
+                  generateTarget(
+                    {
+                      target: targetItem,
+                      parent: generator,
+                      scope: _.cloneDeep(targetScope),
+                      recursiveGenerate: generate,
+                    },
+                    asyncEachSeriesCb
+                  );
+                },
+                asyncEachSb
+              );
+              return;
+            }
+
+            // Otherwise, just run the single target generator/helper.
+            generateTarget(
+              {
+                target,
+                parent: generator,
+                scope: targetScope,
+                recursiveGenerate: generate,
+              },
+              asyncEachSb
+            );
+          },
+
+          err => {
+            // Expose a `error` handler in generators.
+            if (err) {
+              const errorFn =
+                generator.error ||
+                function defaultError(err, scope, _cb) {
+                  return _cb(err);
+                };
+              return errorFn(err, scope, sb);
+            }
+
+            // Expose a `after` handler in generators (on success only).
+            const afterFn =
+              generator.after ||
+              function defaultAfter(scope, _cb) {
+                return _cb();
+              };
+            return afterFn(scope, sb);
           }
-        }, keyPath);
-        if (!parsedKeyPath) {
-          return asyncEachSb(err);
-        }
-
-        // Create path from `rootPath` to `keyPath` to use as the `rootPath`
-        // for any generators or helpers in this target
-        // (use a copy so that child generators don't mutate the scope).
-        const targetScope = _.merge({}, scope, {
-          rootPath: path.resolve(scope.rootPath, parsedKeyPath),
-
-          // Include reference to original keypath for error reporting.
-          keyPath
-        });
-
-        // If `target` is an array, run each item.
-        if (_.isArray(target)) {
-          async.eachSeries(target, (targetItem, asyncEachSeriesCb) => {
-            generateTarget({
-              target: targetItem,
-              parent: generator,
-              scope: _.cloneDeep(targetScope),
-              recursiveGenerate: generate
-            }, asyncEachSeriesCb);
-          }, asyncEachSb);
-          return;
-        }
-
-        // Otherwise, just run the single target generator/helper.
-        generateTarget({
-          target,
-          parent: generator,
-          scope: targetScope,
-          recursiveGenerate: generate
-        }, asyncEachSb);
+        );
       },
-
-      err => {
-
-        // Expose a `error` handler in generators.
-        if (err) {
-          const errorFn = generator.error || function defaultError(err, scope, _cb) {
-            return _cb(err);
-          };
-          return errorFn(err, scope, sb);
-        }
-
-        // Expose a `after` handler in generators (on success only).
-        const afterFn = generator.after || function defaultAfter(scope, _cb) {
-          return _cb();
-        };
-        return afterFn(scope, sb);
-      });
-    }
-  }));
+    })
+  );
 }
 
 module.exports = generate;
diff --git a/packages/strapi-plugin-content-type-builder/services/ComponentCategories.js b/packages/strapi-plugin-content-type-builder/services/ComponentCategories.js
index 988fa7e1af..5cba16c3cb 100644
--- a/packages/strapi-plugin-content-type-builder/services/ComponentCategories.js
+++ b/packages/strapi-plugin-content-type-builder/services/ComponentCategories.js
@@ -2,7 +2,7 @@
 
 const { join } = require('path');
 
-const { nameToSlug } = require('../utils/helpers');
+const { nameToSlug } = require('strapi-utils');
 const createBuilder = require('./schema-builder');
 
 /**
diff --git a/packages/strapi-plugin-content-type-builder/services/ContentTypes.js b/packages/strapi-plugin-content-type-builder/services/ContentTypes.js
index 9197f06234..c15f767447 100644
--- a/packages/strapi-plugin-content-type-builder/services/ContentTypes.js
+++ b/packages/strapi-plugin-content-type-builder/services/ContentTypes.js
@@ -7,7 +7,7 @@ const generator = require('strapi-generate');
 const createBuilder = require('./schema-builder');
 const apiHandler = require('./api-handler');
 const { formatAttributes, replaceTemporaryUIDs } = require('../utils/attributes');
-const { nameToSlug } = require('../utils/helpers');
+const { nameToSlug } = require('strapi-utils');
 
 /**
  * Format a contentType info to be used by the front-end
diff --git a/packages/strapi-plugin-content-type-builder/services/schema-builder/component-builder.js b/packages/strapi-plugin-content-type-builder/services/schema-builder/component-builder.js
index 6710dc27bf..ecf392d294 100644
--- a/packages/strapi-plugin-content-type-builder/services/schema-builder/component-builder.js
+++ b/packages/strapi-plugin-content-type-builder/services/schema-builder/component-builder.js
@@ -5,7 +5,7 @@ const _ = require('lodash');
 const pluralize = require('pluralize');
 
 const { isConfigurable } = require('../../utils/attributes');
-const { nameToSlug, nameToCollectionName } = require('../../utils/helpers');
+const { nameToSlug, nameToCollectionName } = require('strapi-utils');
 const createSchemaHandler = require('./schema-handler');
 
 module.exports = function createComponentBuilder() {
diff --git a/packages/strapi-plugin-content-type-builder/services/schema-builder/content-type-builder.js b/packages/strapi-plugin-content-type-builder/services/schema-builder/content-type-builder.js
index 0d7507325d..8b15cf986b 100644
--- a/packages/strapi-plugin-content-type-builder/services/schema-builder/content-type-builder.js
+++ b/packages/strapi-plugin-content-type-builder/services/schema-builder/content-type-builder.js
@@ -5,7 +5,7 @@ const _ = require('lodash');
 const pluralize = require('pluralize');
 
 const { isRelation, toUID, isConfigurable } = require('../../utils/attributes');
-const { nameToSlug, nameToCollectionName } = require('../../utils/helpers');
+const { nameToSlug, nameToCollectionName } = require('strapi-utils');
 const { typeKinds } = require('../../controllers/validation/constants');
 const createSchemaHandler = require('./schema-handler');
 
@@ -69,9 +69,7 @@ module.exports = function createComponentBuilder() {
         'default'
       );
 
-      const defaultCollectionName = `${nameToCollectionName(
-        pluralize(infos.name)
-      )}`;
+      const defaultCollectionName = `${nameToCollectionName(pluralize(infos.name))}`;
 
       // support self referencing content type relation
       Object.keys(infos.attributes).forEach(key => {
@@ -125,31 +123,18 @@ module.exports = function createComponentBuilder() {
         return _.has(oldAttributes, key) && !isConfigurable(oldAttributes[key]);
       });
 
-      const newKeys = _.difference(
-        Object.keys(newAttributes),
-        Object.keys(oldAttributes)
-      );
+      const newKeys = _.difference(Object.keys(newAttributes), Object.keys(oldAttributes));
 
-      const deletedKeys = _.difference(
-        Object.keys(oldAttributes),
-        Object.keys(newAttributes)
-      );
+      const deletedKeys = _.difference(Object.keys(oldAttributes), Object.keys(newAttributes));
 
-      const remainingKeys = _.intersection(
-        Object.keys(oldAttributes),
-        Object.keys(newAttributes)
-      );
+      const remainingKeys = _.intersection(Object.keys(oldAttributes), Object.keys(newAttributes));
 
       // remove old relations
       deletedKeys.forEach(key => {
         const attribute = oldAttributes[key];
 
         // if the old relation has a target attribute. we need to remove it
-        if (
-          isConfigurable(attribute) &&
-          isRelation(attribute) &&
-          _.has(attribute, 'via')
-        ) {
+        if (isConfigurable(attribute) && isRelation(attribute) && _.has(attribute, 'via')) {
           this.unsetRelation(attribute);
         }
       });
@@ -172,15 +157,11 @@ module.exports = function createComponentBuilder() {
         }
 
         if (isRelation(oldAttribute) && isRelation(newAttribute)) {
-          if (
-            _.has(oldAttribute, 'via') &&
-            oldAttribute.via !== newAttribute.targetAttribute
-          ) {
+          if (_.has(oldAttribute, 'via') && oldAttribute.via !== newAttribute.targetAttribute) {
             this.unsetRelation(oldAttribute);
           }
 
-          newAttribute.autoPopulate =
-            newAttribute.autoPopulate || oldAttribute.autoPopulate;
+          newAttribute.autoPopulate = newAttribute.autoPopulate || oldAttribute.autoPopulate;
 
           return this.setRelation({
             key,
@@ -239,16 +220,9 @@ module.exports = function createComponentBuilder() {
  * @param {Object} options options
  * @param {string} options.name component name
  */
-const createContentTypeUID = ({ name }) =>
-  `application::${nameToSlug(name)}.${nameToSlug(name)}`;
+const createContentTypeUID = ({ name }) => `application::${nameToSlug(name)}.${nameToSlug(name)}`;
 
-const generateRelation = ({
-  key,
-  attribute,
-  plugin,
-  modelName,
-  targetAttribute = {},
-}) => {
+const generateRelation = ({ key, attribute, plugin, modelName, targetAttribute = {} }) => {
   const opts = {
     via: key,
     plugin,
diff --git a/packages/strapi-plugin-content-type-builder/utils/helpers.js b/packages/strapi-plugin-content-type-builder/utils/helpers.js
index 7117247a8d..4a336af25c 100644
--- a/packages/strapi-plugin-content-type-builder/utils/helpers.js
+++ b/packages/strapi-plugin-content-type-builder/utils/helpers.js
@@ -1,7 +1,5 @@
 'use strict';
 
-const slugify = require('@sindresorhus/slugify');
-
 const escapeNewlines = (content = '', placeholder = '\n') => {
   return content.replace(/[\r\n]+/g, placeholder);
 };
@@ -26,13 +24,8 @@ const deepTrimObject = attribute => {
  * Converts a name to a slug
  * @param {string} name a name to convert
  */
-const nameToSlug = name => slugify(name, { separator: '-' });
-
-const nameToCollectionName = name => slugify(name, { separator: '_' });
 
 module.exports = {
   escapeNewlines,
   deepTrimObject,
-  nameToSlug,
-  nameToCollectionName,
 };
diff --git a/packages/strapi-provider-email-amazon-ses/lib/index.js b/packages/strapi-provider-email-amazon-ses/lib/index.js
index ea375d4b71..bb9dc84a18 100644
--- a/packages/strapi-provider-email-amazon-ses/lib/index.js
+++ b/packages/strapi-provider-email-amazon-ses/lib/index.js
@@ -48,8 +48,8 @@ module.exports = {
         return new Promise((resolve, reject) => {
           // Default values.
           options = _.isObject(options) ? options : {};
-          options.from = options.from || config.amazon_ses_default_from;
-          options.replyTo = options.replyTo || config.amazon_ses_default_replyto;
+          options.from = config.amazon_ses_default_from || options.from;
+          options.replyTo = config.amazon_ses_default_replyto || options.replyTo;
           options.text = options.text || options.html;
           options.html = options.html || options.text;
 
diff --git a/packages/strapi-utils/lib/index.js b/packages/strapi-utils/lib/index.js
index cd820c9f24..57ad61ca6e 100644
--- a/packages/strapi-utils/lib/index.js
+++ b/packages/strapi-utils/lib/index.js
@@ -15,6 +15,7 @@ const models = require('./models');
 const policy = require('./policy');
 const templateConfiguration = require('./templateConfiguration');
 const { yup, formatYupErrors } = require('./validators');
+const { nameToSlug, nameToCollectionName } = require('./stringFormatting');
 
 module.exports = {
   yup,
@@ -29,4 +30,6 @@ module.exports = {
   parseMultipartData,
   sanitizeEntity,
   parseType,
+  nameToSlug,
+  nameToCollectionName,
 };
diff --git a/packages/strapi-utils/lib/stringFormatting.js b/packages/strapi-utils/lib/stringFormatting.js
new file mode 100644
index 0000000000..425398abed
--- /dev/null
+++ b/packages/strapi-utils/lib/stringFormatting.js
@@ -0,0 +1,12 @@
+'use strict';
+
+const slugify = require('@sindresorhus/slugify');
+
+const nameToSlug = name => slugify(name, { separator: '-' });
+
+const nameToCollectionName = name => slugify(name, { separator: '_' });
+
+module.exports = {
+  nameToSlug,
+  nameToCollectionName,
+};
diff --git a/packages/strapi-utils/package.json b/packages/strapi-utils/package.json
index 292aa5a806..34bef87b8e 100644
--- a/packages/strapi-utils/package.json
+++ b/packages/strapi-utils/package.json
@@ -14,6 +14,7 @@
   },
   "main": "./lib",
   "dependencies": {
+    "@sindresorhus/slugify": "^0.11.0",
     "date-fns": "^2.8.1",
     "lodash": "4.17.12",
     "pino": "^4.7.1",
diff --git a/packages/strapi/lib/commands/generate.js b/packages/strapi/lib/commands/generate.js
index 641fb2bb71..7866f02d99 100644
--- a/packages/strapi/lib/commands/generate.js
+++ b/packages/strapi/lib/commands/generate.js
@@ -56,14 +56,8 @@ module.exports = function(id, cliArguments) {
 
       if (scope.generatorType !== 'new') {
         logger.info(
-          'Generated a new ' +
-            scope.generatorType +
-            ' `' +
-            scope.humanizeId +
-            '` at ' +
-            scope.humanizedPath +
-            '.'
-        ); // eslint-disable-line prefer-template
+          `Generated a new ${scope.generatorType} \`${scope.name}\` at \`${scope.filePath}\`.`
+        );
       }
 
       process.exit(0);
diff --git a/yarn.lock b/yarn.lock
index aa75f44ac5..f5ebaae26e 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -2408,6 +2408,22 @@
     escape-string-regexp "^1.0.5"
     lodash.deburr "^4.1.0"
 
+"@sindresorhus/slugify@^0.11.0":
+  version "0.11.0"
+  resolved "https://registry.yarnpkg.com/@sindresorhus/slugify/-/slugify-0.11.0.tgz#642acb99adefa4187285fd17de88745afc161de8"
+  integrity sha512-ECTZT6z1hYDsopRh8GECaQ5L6hoJHVd4uq5hPi8se9GB31tgtZfnlM8G64hZVhJNmtJ9eIK0SuNhtsaPQStXEQ==
+  dependencies:
+    "@sindresorhus/transliterate" "^0.1.0"
+    escape-string-regexp "^2.0.0"
+
+"@sindresorhus/transliterate@^0.1.0":
+  version "0.1.0"
+  resolved "https://registry.yarnpkg.com/@sindresorhus/transliterate/-/transliterate-0.1.0.tgz#c063bfc4102783fb19c91c2f8c1efb3adfb754be"
+  integrity sha512-bO6v0M0EuJPjm5Ntfow4nk+r3EZQ41n0ahvAmh766FzPqlm6V/2uDc01vZI3gLeI/1lgV2BTMb6QvxOk9z73ng==
+  dependencies:
+    escape-string-regexp "^2.0.0"
+    lodash.deburr "^4.1.0"
+
 "@snyk/cli-interface@1.5.0":
   version "1.5.0"
   resolved "https://registry.yarnpkg.com/@snyk/cli-interface/-/cli-interface-1.5.0.tgz#b9dbe6ebfb86e67ffabf29d4e0d28a52670ac456"
@@ -6943,6 +6959,11 @@ escape-string-regexp@^1.0.2, escape-string-regexp@^1.0.5:
   resolved "https://registry.yarnpkg.com/escape-string-regexp/-/escape-string-regexp-1.0.5.tgz#1b61c0562190a8dff6ae3bb2cf0200ca130b86d4"
   integrity sha1-G2HAViGQqN/2rjuyzwIAyhMLhtQ=
 
+escape-string-regexp@^2.0.0:
+  version "2.0.0"
+  resolved "https://registry.yarnpkg.com/escape-string-regexp/-/escape-string-regexp-2.0.0.tgz#a30304e99daa32e23b2fd20f51babd07cffca344"
+  integrity sha512-UpzcLCXolUWcNu5HtVMHYdXJjArjsF9C0aNnquZYY4uW/Vu0miy5YoWvbV345HauVvcAUnpRuhMMcqTcGOY2+w==
+
 escodegen@1.8.x:
   version "1.8.1"
   resolved "https://registry.yarnpkg.com/escodegen/-/escodegen-1.8.1.tgz#5a5b53af4693110bebb0867aa3430dd3b70a1018"