diff --git a/packages/strapi-generate-new/lib/resources/files/public/production.html b/packages/strapi-generate-new/lib/resources/files/public/production.html
index 5875a7270b..3db9e22cde 100644
--- a/packages/strapi-generate-new/lib/resources/files/public/production.html
+++ b/packages/strapi-generate-new/lib/resources/files/public/production.html
@@ -5,6 +5,7 @@
     <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1" />
     <title>Welcome to your Strapi app</title>
     <meta name="viewport" content="width=device-width, initial-scale=1" />
+    <meta name="robots" content="noindex">
     <link href="https://cdnjs.cloudflare.com/ajax/libs/meyer-reset/2.0/reset.min.css" rel="stylesheet" />
     <link href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.11.2/css/all.min.css" rel="stylesheet" />
     <link href="https://fonts.googleapis.com/css?family=Lato:400,700&display=swap" rel="stylesheet" />