diff --git a/packages/core/admin/admin/src/pages/MarketplacePage/index.js b/packages/core/admin/admin/src/pages/MarketplacePage/index.js
index 0cbd7e23c7..f6cc804d09 100644
--- a/packages/core/admin/admin/src/pages/MarketplacePage/index.js
+++ b/packages/core/admin/admin/src/pages/MarketplacePage/index.js
@@ -1,8 +1,8 @@
-import React from 'react';
+import React, { useEffect } from 'react';
 import { useIntl } from 'react-intl';
 import styled from 'styled-components';
 import { Helmet } from 'react-helmet';
-import { pxToRem, CheckPagePermissions } from '@strapi/helper-plugin';
+import { pxToRem, CheckPagePermissions, useTracking } from '@strapi/helper-plugin';
 import { Layout, HeaderLayout, ContentLayout } from '@strapi/design-system/Layout';
 import { Flex } from '@strapi/design-system/Flex';
 import { Box } from '@strapi/design-system/Box';
@@ -27,6 +27,11 @@ const StackCentered = styled(Stack)`
 
 const MarketPlacePage = () => {
   const { formatMessage } = useIntl();
+  const { trackUsage } = useTracking();
+
+  useEffect(() => {
+    trackUsage('didGoToMarketplace');
+  }, [trackUsage]);
 
   return (
     <CheckPagePermissions permissions={adminPermissions.marketplace.main}>
diff --git a/packages/core/admin/admin/src/pages/MarketplacePage/tests/index.test.js b/packages/core/admin/admin/src/pages/MarketplacePage/tests/index.test.js
index 69238a7394..1995b8b6a3 100644
--- a/packages/core/admin/admin/src/pages/MarketplacePage/tests/index.test.js
+++ b/packages/core/admin/admin/src/pages/MarketplacePage/tests/index.test.js
@@ -2,11 +2,13 @@ import React from 'react';
 import { render } from '@testing-library/react';
 import { IntlProvider } from 'react-intl';
 import { ThemeProvider, lightTheme } from '@strapi/design-system';
+import { useTracking } from '@strapi/helper-plugin';
 import MarketPlacePage from '../index';
 
 jest.mock('@strapi/helper-plugin', () => ({
   pxToRem: jest.fn(),
   CheckPagePermissions: ({ children }) => children,
+  useTracking: jest.fn(() => ({ trackUsage: jest.fn() })),
 }));
 
 const App = (
@@ -440,4 +442,12 @@ describe('Marketplace coming soon', () => {
       </div>
     `);
   });
+
+  it('sends an event when the user enters the marketplace', () => {
+    const trackUsage = jest.fn();
+    useTracking.mockImplementation(() => ({ trackUsage }));
+    render(App);
+
+    expect(trackUsage).toHaveBeenCalledWith('didGoToMarketplace');
+  });
 });