diff --git a/test_unstructured/metrics/test_text_extraction.py b/test_unstructured/metrics/test_text_extraction.py
index 50db8bee1..ada209820 100644
--- a/test_unstructured/metrics/test_text_extraction.py
+++ b/test_unstructured/metrics/test_text_extraction.py
@@ -339,6 +339,21 @@ def test_prepare_string(text, expected):
     assert text_extraction.prepare_str(text, standardize_whitespaces=True) == expected
     assert text_extraction.prepare_str(text) == text
 
+@pytest.mark.parametrize(
+    ("input_text", "expected_output"),
+    [
+        ('"Hello"', '"Hello"'),  # Basic double quotes
+        ("'Hello'", "'Hello'"),  # Basic single quotes
+        ('„Hello"', '"Hello"'),  # German-style quotes to standard
+        ('"Hello"', '"Hello"'),  # Fancy double quotes to standard
+        ('‚Hello‚', "'Hello'"),  # German-style single quotes to standard
+        ('Hello\'s', "Hello's"),  # Apostrophe standardization
+        ('Mixed "quotes" and \'test\'', 'Mixed "quotes" and \'test\''),  # Mixed quote types
+        ('No quotes here', 'No quotes here'),  # No quotes to change
+    ],
+)
+def test_standardize_quotes(input_text, expected_output):
+    assert text_extraction.standardize_quotes(input_text) == expected_output
 
 @pytest.mark.parametrize(
     ("output_text", "source_text", "expected_percentage"),
diff --git a/unstructured/metrics/text_extraction.py b/unstructured/metrics/text_extraction.py
index dd2fa721b..d8997aac7 100644
--- a/unstructured/metrics/text_extraction.py
+++ b/unstructured/metrics/text_extraction.py
@@ -57,8 +57,8 @@ def calculate_edit_distance(
     return_types = ["score", "distance"]
     if return_as not in return_types:
         raise ValueError("Invalid return value type. Expected one of: %s" % return_types)
-    output = prepare_str(output, standardize_whitespaces)
-    source = prepare_str(source, standardize_whitespaces)
+    output = standardize_quotes(prepare_str(output, standardize_whitespaces))
+    source = standardize_quotes(prepare_str(source, standardize_whitespaces))
     distance = Levenshtein.distance(output, source, weights=weights)  # type: ignore
     # lower bounded the char length for source string at 1.0 because to avoid division by zero
     # in the case where source string is empty, the distance should be at 100%
@@ -160,3 +160,20 @@ def prepare_str(string: Optional[str], standardize_whitespaces: bool = False) ->
     if standardize_whitespaces:
         return " ".join(string.split())
     return str(string)  # type: ignore
+
+def standardize_quotes(text: str) -> str:
+    """
+    Converts all starting and ending double quotes to a standard for Unicode conversion,
+    and does the same for single quotes but with a different standard.
+
+    Args:
+        text (str): The input text to be standardized.
+
+    Returns:
+        str: The text with standardized quotes.
+    """
+    # Standardize double quotes
+    text = text.replace('“', '"').replace('”', '"').replace('„', '"')
+    # Standardize single quotes
+    text = text.replace('‘', "'").replace('’', "'").replace('‚', "'")
+    return text
\ No newline at end of file